Ypsilanti City Rebrand

Ypsilanti, Michigan is rooted in hard work and industry. As the former home for Ford automotive production, Ypsi had to rebuild itself after the economic crash in 2008. Utilizing a system based on building blocks, the Ypsilanti identity flexes and forms to represent every aspect of the city. Ypsi's bold, industrious, and eclectic community and history is represented through color, pattern, and image.